The provision or use of this functionality would violate the FTC Act if it results in a misleading impression about what consumers think about a product or service.Ĥ. "automatically prompting best customers to leave a review" on the clients' own websites or through Google, Facebook, or other social review sites." Your website indicates that clients can build their online reputations by: "Choose from a variety of segmented layouts that guide happy customers to the review sites important to you and recover unhappy customers before they share a negative experience publicly."ģ. Grade Us, LLC - Your website describes your Review Funnel Layouts as follows: The provision or use of either one of these functionalities would violate the FTC Act if it results in a misleading impression about what consumers think about a product or service.Ģ. To prevent negative reviews from posting in the first place, GoSite's review tool has a built-in filter, which allows you to respond to negative reviews privately-through email-rather than having customers post publicly." "You can also send review requests to specific, happy customers to help counteract a negative review and improve your ratings. GoSite, Inc - Your website includes the following description of how clients can use GoSite's review tool: The 10 Recipients of 'the Letter'Įach recipient listed below includes the company name, excerpt from the website that the FTC cited as putting them in possible violation and the FTC's response.ġ. You will find some familiar names as you scroll down the list. We offer up these excerpts to help all platforms and businesses better understand what the FTC is likely to find problematic so you too can avoid the "pleasure" of receiving one of these. The FTC letters (pdf of all letters) quoted parts of the websites of these platforms that raised concerns. Near Media made a FOIA request and received copies of the letters that were sent on January 25th. Multiple parties are blameworthy beyond those identified in the letters.Īlong with fining Fashion Nova for review suppression and providing marketer and review-platform guidance, the FTC sent these letters to 10 review platforms "placing them on notice that avoiding the collection or publication of negative reviews violates the FTC Act."
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |